When setting up a campaign, the advertiser specifies how much he is willing to pay for ads.
When the ad serving algorithm “decides” which ad to give preference to, it will choose the most profitable option in real time, that is, from the one who offered more.
In addition to cost, click-through rate affects the frequency of impressions. If the CTR is high, VK concludes that the ad is interesting and shows it more often.
The highest bid does not mean that the ad will always be shown. It will simply be shown more often, but even low-budget ads are sometimes shown.
If there are few impressions, then it is worth increasing the conduit cn cell phone number list recommended cost per click or 1000 views. But there is no need to raise it so that it is higher than all others.
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There are three ways to calculate the cost of advertising in VK. This is automatic selection, available in any campaigns, as well as CPM (cost per 1000 ad views) and CPC (cost per click). These methods are not always available: only if they correspond to the selected goal of the advertising campaign and the ad format.
Automatic selection. Launching an ad with this price option is very simple: in the "Price settings" column, there is a slider that allows you to turn on and off automatic selection. If it is enabled, the VKontakte algorithms, taking into account the selected campaign goal, will choose the price that will give the desired frequency of impressions. The marketer must select a daily budget - how much money can be spent on advertising per day. If desired, you can specify restrictions for the cost per click. The algorithm will learn for the first few days, but then its work should become more accurate. This is a good option for those who are not confident in their ability to correctly calculate the price.