This is why any successful company has a

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To define this, consider the size of the target audience you want to reach, the size of your budget and, especially, your main objectives. Below, we offer a step-by-step guide on how to develop your strategy!Know your audiencethe only way to produce good live experiences is to know your audience. We are not just talking about their general characteristics, but also their pains, motivations and needs.

buyer persona. It is a semi-fictional character that imitates mexico whatsapp data the brand's ideal consumer. Based on this, you can set the themes, dates and details of your live streams. Remember: the more personalized the experience, the higher the audience satisfaction rate.Fantastic persona generatordefine your goalsyou can use live experiences to achieve many different goals.

As we’ve shown, many brands use this type of strategy to engage their buyer persona and enable conversion. Similarly, news agencies focus on sharing relevant information in real time. In both cases, the main focus of the approach is to educate the audience in some way. However, not all live content has educational goals. During the period of social isolation caused by covid-, several companies provided examples of how to use live experiences to generate revenue and engagement.