Short videos in search results

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Short videos have become one of the most popular ways to spread information around the world.
And in terms of performance, shorter videos are also the most successful.

As a result, Google appears to be researching ways to incorporate short videos as direct results of its search.

Short videos posted by TikTok and Instagram users may appear in Google search results in the near future.

In growing tests among mobile users, the engine is showing these posts in searches for specific topics, in addition to posts similar to those made by creators on YouTube.

Videos are becoming more popular than south africa telegram data because of their ability to provide much more information in a short period of time.

Data shows that online videos are expected to account for over 82% of total consumer internet traffic.

In a video, we can see emotions, movement and tone of voice that words or photographs would not be able to convey so clearly.

We all know that with the success of TikTok, many other companies began to explore this new format, such as Instagram , which created the “Reels” feature, and YouTube, which launched “Shorts”.

With people spending more and more time on their phones, it’s crucial for advertisers to understand how people’s viewing habits are changing.

We can watch virtually anything at any time, and we will only actually see ads that grab our attention at the time, are rewarding and immediately relevant.

Google's point of view
We all know that Google has an amazing and extremely intelligent algorithm to search and organize all the search results pages.

It's amazing to see how important our searches are today, no matter what we are looking for we can always find pages that answer our questions.

However, the vast majority of Google's suggestions are for written content, which is why it is so good at reading and understanding language.

But have you ever tried to find videos on Google? If so, I believe you would have seen that Google was not designed to search for this type of video resource and you would probably have discovered strange results in your searches, right?

This is because videos are much more complicated than language, and this is in fact one of the reasons why they can be more valuable than images and text.

There are countless elements to understand in a video, including audio, visual cues, images, movements, expressions, and other elements.

Google is still in the early stages of these improvements, but we’re keeping an eye on how things will ultimately look. Want to see it happen?



Why use short videos in your strategy?
We can agree that there has never been as much content available on the internet as there is today.

We were able to find all the information we needed in any possible format, which is very positive because it allows each person to choose how they want to consume the information.

Through research into consumer preferences regarding brand marketing, it is highlighted that 60% of internet traffic revolves around video.

Thus, short videos have been preferred by people, after all, they can also be fun and insightful.

People can also incorporate music and movement into their presentations, resulting in a more intimate connection with the audience. After all, these videos are captivating!

Short videos are a phenomenon and the preference of most users, it's time to learn how to use them in your strategy:

Target audience: know the people you are directing your messages to, this tip is one of the most important for digital marketing.

You must know who your customer is to know how and when to impact them.

Engaging content: Have quality content that attracts your audience.

Short videos can convey a message more quickly and clearly by appealing to the visual aspect of the content.

Focus on mobile: Smartphones and tablets have taken the place of computers, so videos are more adaptable to all types and sizes of screens, compatible with various systems and can be viewed anywhere.

Being an excellent content format option for your strategy.

Grab attention: Videos can have an impact in the first few seconds and capture people's attention compared to images. If they are not made in an attractive way, they end up going unnoticed by users.

This is why it is important to create quality content that engages.

Therefore, to produce short videos for your social networks and have good results in research, you need to have a good script, editing and planning.

It's time to take a broader look at how we create content, but remember to always understand who your audience is and where they are.

They want to connect with you and learn about your company and product in a matter of seconds, so get creative!