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Template, content. One of the key factors influencing the earned positions in the search engine is the SEO strategy - the introduction of a new one, completely different from the previous one, will lead to the loss of visibility of previously acquired keywords. Changing visual identity: colors, logos, images Rebranding can refer to a new look for individual elements of a website. From an SEO perspective, this change is less important than a metamorphosis of the entire template, but it is worth paying attention to.

When deciding to use new visual content, you morocco cell phone number list should make sure that it is properly optimized. For example, to make graphics, photos or logos visible to Google robots, you need to give them alternative descriptions (without this information, the algorithm will not notice the image at all). It is worth taking care of the size and quality of visual materials that are uploaded to the server. They should not reduce the performance of the site, otherwise Google's algorithm will evaluate it worse.

To avoid losing your hard-earned positions in Google's graphics department, you can give new files the same names and descriptions as old files. Changing the template on the site When changing a website template, you should keep in mind readability, functionality, and optimization - both from the Google algorithm and from the user's point of view. The content available in the previous layout should be maintained in a 1:1 ratio, otherwise the site will lose its visibility in search results. Do not forget to use page headings and subheadings.