Step 4
Agree on the price. There are no average, approximate market criteria for determining the cost of publications for influencers in Russian business. The price issue is always resolved privately. Of course, million-follower bloggers charge many times more for their services than "modest" ones (but the number of the latter in a campaign can be so great that the bulk of the budget will go to them).
Eatresearch, according to which the conversion rate for publications from influencers can be 15 times higher than in the case of contextual advertising impressions. Accordingly, the cost of 1 impression from a blogger will be many times higher than when placing a network ad. At the same time, the real cost of a target action (for example, a transition) from influencers can be lower than the same indicator for contextual advertising. Investments in “influential” advertising pay for themselves perfectly.
The best way to find a partner blogger to promote a brand is to contact a algeria cell phone number list professional agency. Its specialists will have the most up-to-date information on current blogger ratings, characteristics of their target audiences, and financial terms of cooperation. As a rule, agencies take on the bulk of the work on legal support of transactions. The advertiser will have to pay a certain percentage for these competencies, but when performing similar work, his personal costs may be significantly higher.
Other sources for finding influencer partners:
specialized exchanges;
telegram channels;
directly social networks and publication platforms.
Working with an influencer is an opportunity to build relationships for a strategic perspective and, moreover, with favorable individual conditions. The contextual advertising network will offer only dry rates, and an influencer with positive experience can make a decent discount, ensuring high efficiency of the advertising campaign for the partner.