Generic outreach and drive

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Here’s Why. 3. Deliver a better buying experience If you needed to buy an iPhone, would you rather buy it from an Apple store/posting.php?mode=post&f=2 or Best Buy? If you said the Apple store/posting.php?mode=post&f=2, you’re not alone. Apple works very hard to create an atmosphere and better buying experience (for exactly the same product) than other retailers. The very same principle is how brands like Amazon, Uber, and IKEA compete and win.



In a world where so many products look and sound the lithuania cell phone number list same to your customers and-by sales pitches are everywhere, the buying experience itself can have a HUGE impact on why buyers choose you! Gartner reports that companies that deliver a great buying experience grow two times faster than those that deliver average experiences. Salesforce’s State of the Connected Customer report agrees, stating that 80% of customers feel the buying experience a company provides is as important as its products and services.



So if you want to differentiate yourself from your competition and break out of the commodity zone, focus on creating a high-value and frictionless experience during the sales cycle that transcends your solution. Related post: How To Sell More by Nailing the Buying Experience A Note on Brand: Companies like Apple, Red Bull, Disney, Porsche, and even Salesforce stand out because of the strength of their brand despite the fact that they sell commodity products.