The Role of Flexibility in Telemarketing Outreach

[badabunsebl25]

The client, an online retailer specializing in outdoor recreation products such as tents, backpacks, and hammocks, had been using google shopping for some time without much success in terms of clicks and conversions. The customer's product titles and descriptions were generic and lacked the specific keywords and details the user was searching for. For example, the product title for a four-person tent is simply "Camping tent" without any information about size, capacity, or features. In order to improve its google shopping performance, the client decided to modify its product titles and descriptions to make them more consistent with user search queries.


They also add brand names and names to their products to increase lebanon whatsapp number data their visibility and credibility. After making these changes, the client saw a significant increase in click-through and conversion rates. Specifically, within the first month of implementing these changes, their click-through rates increased by and . Their new product titles and descriptions are more informative, descriptive, and relevant, and include the keywords and phrases users are searching for. For example, the new product title of the four-person tent is "Coleman family camping tent - waterproof, easy to install and durable", which highlights the main functions and benefits of the product and is in line with user intentions.


Merchant center - for example, shopping ads also improve online sales by adding brand names and products to products, as users tend to trust and click on products with identifiable and verifiable information. In fact, a google study found that products with ads had higher conversion rates than those without. The key takeaway from this example is that optimizing your product titles, descriptions, and data can have a significant impact on your google shopping performance and roi. By aligning your product data with user intent, adding brand names, and using relevant and high-quality images and videos, you can attract and engage more customers and set yourself apart from your competitors.