How to pay less for Google advertising

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From the editors. We have collected several articles that will help you understand the basics of contextual advertising:
Features of Performance Max campaigns and their optimization
PPC trends for 2023
How to improve Google Shopping ads

Analysis of indicators and level of campaign management in the account
After the technical audit, you will have an china telegram data understanding of the niche, knowledge of the current account structure and advertising weaknesses. Now you need to conduct an analysis of the level of campaign management.

It is difficult to create a checklist for this, since the leading specialist had his own vision of the project and arguments why this way and not otherwise. It is similarly difficult to treat a person after other doctors and a bunch of medications that he has already taken.

But we understand that all actions should lead to achieving the client's goals (patient recovery). Therefore, let's try to make a few suggestions and answer the following questions for ourselves:

What are the main KPIs? Are they being achieved or not?

Are all necessary optimization activities carried out regularly?

Is the budget distributed between campaigns according to goals.