Ask questions in your content to stimulate thought

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For example, “Have you ever wondered how to save an extra hour each day?” 4. Copywriting Formulas 4P Formula: Promise, Picture, Proof, Push •Promise : State clearly the benefit the reader will receive. For example: “You will never have to worry about losing sleep again.


” •Picture : Create a vivid scene that shows your reader what could happen. For example: “Imagine waking up on a soft pillow, with no more back or neck pain.” •Proof : Provide evidence to back up your promise.


For example: “In a survey, 1,500 customers oman whatsapp number data reported that their sleep quality improved within one month.” •Push : Make an offer and ask them to take action. For example: “Order today and try our pillows for 100 nights free.


” PAS Formula: Problem, Agitation, Solution •Problem : State the problem your reader is facing. For example: “Working remotely can be stressful, especially if you’re not comfortable with technology.” •Agitation : Clarify the issue to create discomfort. For example: “Setting up a webcam, printing from a printer that doesn’t work, or losing your wifi connection during an important meeting can make you feel like technology is taking up all your time.