Case 3. War: online store

[hasibaakterss3309]

Over time, the client revised its priorities and began to work only on those pages where there was demand and which helped it occupy leading positions in search results. Where before it might have been more influential in decisions, postponed tasks indefinitely, or the team encountered difficulties in implementing the Ukrainian language, in 2022 many of these tasks were solved in just two weeks, including everything that had previously been postponed for half a year.

I have another interesting case. It concerns an online austria telegram data store, and it all happened in 2022, during the war.

The beginning of the shelling of the Rashtrists

Look at the graph of users from organic search, specifically from organic results. What happened at the end of last year? Blackouts, shelling, and power outages began. This online store specializes in selling electrical appliances, lighting fixtures, and other equipment.

The site received significantly more traffic — 8 times more than before, while the total number of pages remained the same. If we look at a specific period, the most popular pages were actually those related to generators, batteries, uninterruptible power supplies and similar products.