CTA buttons in our yellow color should not be missing either

[suchona.kani.z]

Increases engagement – ​​Regular communication allows you to encourage customer interaction with your brand. If you regularly send interesting and relevant content, customers are more likely to interact with your emails, which can lead to higher conversions.
As an example, we present regular emails from Marketing Girls, from whom you will receive an email with the latest job offers in marketing every Wednesday .

You probably know that every emailing tool allows you to create a template for your email . This should correspond to your company's graphic manual. In the following example, we will present you a presentation of our Včeliště emailing template processed in the visual identity manual.



You will be greeted by a logo in the header , which will make sure you clearly know whose email you are reading. A claim may also appear here - a short slogan that is associated with the brand.
What follows is a structured and clear text , which is ios database interspersed with an image.
At the end, we say goodbye to you not only with a greeting, but also with a signature , which is an important element of every email.
There are also links to social networks where you can follow us.
A signature should always appear at the end of every email communication, yet we still encounter cases where a signature is missing - the message then seems impersonal and incomplete.

Choose from the following signature types:

The signature can be of a more general nature and contain only the name of the company, as is the case with us at Včelište.
You can add the name of a colleague who communicates with customers via email before the company name, as the Marketing Girls do, for example:


Handwritten signatures are also popular , adding to the authenticity.

It can also contain all of the above and be supplemented with contact information, a photo or logo, and links to the company website, social networks, etc.


Be consistent and build your brand
The main aspect of email marketing to build a strong brand is consistency . Don't neglect the right tone or visual identity in your emails, as well as regularity in your mailing list. A clear email template that should contain all the necessary information will help you maintain a uniform style.

If you want to build and strengthen your brand, these individual elements should appear in your emails. And if you still think branding is only for big companies, read why it pays to build a brand even for small e-shops.