Impact on Business Practices

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roots in Shinto rituals and so celebrate local deities and seasonal changes. For example, the Gion Matsuri in Kyoto is dedicated to appeasing gods and spirits to prevent natural disasters.


Daily Life and Superstitions: Japanese myths influence everyday life through various superstitions and customs. Practices such as visiting shrines, making offerings, and participating in purification rituals reflect the deep-seated belief in the spiritual world.



The influence of Japanese mythology extends into the business world, shaping corporate culture, marketing ghana mobile database strategies, and brand identity. Japanese myths are many and varied, featuring tales of both spiritual beings and human heroes. But the myths consistently feature themes of hierarchical order, internalization, cleanliness, respect for the environment and minimalism. These themes certainly impact every aspect of business and culture in Japan.


Marketing and Branding: Companies often draw on mythological themes to create strong brand identities. For instance, the imagery of cranes and turtles, symbols of longevity and good fortune in Japanese folklore, are commonly used in logos and advertisements to convey trust and prosperity. Branding with Japanese myths, including modern interpretations of Japanese myths, works well for businesses in Japan and may help foreign companies.

Corporate Culture