It helps keep a corporate website alive

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There may be space for brand news and presentations of new products, but it is important to understand the needs of potential customers and offer educational content that can be helpful to the people we want to reach. Offers . Unlike other content, offers ( ebooks , whitepapers , reports, free consultancies, trial downloads, etc.) provide extra added value and to access them, the user must fill out a form. The type of data requested will always be directly related to the value of that offer.

SEO . Once you have created an attractive content, you have to netherlands mobile database try to get it to the right people. How many times have we had a problem or a doubt and searched for an answer on Google? Surely more than once today. Statistics show that it is essential to be among the first three results or, at least, on the first page. For some reason, it is often said that the best place to hide a dead body is on the second page of Google results (not to mention the third or fourth). Hence the importance of so-called SEO, the optimization of web pages for search engines .

Social media . So far it may seem that communication works in a single direction, but interaction and the generation of conversation around the brand are important. That's where social media comes into play , which also function as a tool from which content can be distributed, in an attempt to reach target audiences. Email marketing . It is a classic marketing tool, still very effective, even though it has been (and still is) abused.