Video marketing statistics Short content works best

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Some statistics show that 65% of executives are directed to the website after watching online videos related to their sector. As for how to consume content, 20% of users are more inclined to read it, but up to 80% prefer to watch a video . With video marketing you can educate or entertain, but above all you must build a relationship of trust with your ideal client, which can help you in the sales cycle.

Keep in mind that more than 72% of B2B buyers consider the web to finland mobile database be the most important factor in their decision-making when looking for new industrial suppliers. Implementing video will help build trust in your brand , your product or your services. But most importantly, it will help you connect in a special way with your buyer persona , since you will be providing them with an extra advantage in their search process.

Okay, the numbers speak for themselves, but how do you leverage them in a sales funnel? B2B specialists claim that video is the most effective way to generate conversions, and according to data from a Hubspot study, using videos on your landing pages increases the conversion rate by up to 86%. Or even if you want to generate traffic organically, you can do so by including video in your blog posts, as it increases traffic by 157% .

The key question is the video itself. What do you want to communicate? Most B2B companies invest in tailor-made content, designed to be launched on one platform or another, whether for an event on a landing page or a message for Twitter. Be aware that it has to be interactive content that generates interest among your target audience.

If you're looking to create content for the top of the conversion funnel, it makes sense to stick to these parameters. You also shouldn't invest time in a video if you're not going to put resources into boosting its reach. Often, promoting them on online platforms like LinkedIn will bring you closer to your target audience and you can gain momentum to convert leads.