Many new sellers assume that their product can serve everyone, leading to a haphazard and ineffective outreach strategy. Why is this a serious mistake? The message is unclear : you end up appealing to no one.
High Cost : Marketing to an unclear customer base increases advertising costs without delivering commensurate returns. Lack of competitiveness : Big brands already have a large market; you need to focus on a small segment to differentiate yourself.
How to fix: Thorough market research : Invest india telegram data time to learn about your ideal customer's behaviors, needs, and problems. Build a customer profile : Describe your specific age, interests, shopping habits, and the problem your product solves. Focus on core value : Don't just sell a product; sell a solution to a specific customer problem.
For example , instead of advertising “watches for everyone,” aim for “watches for sports enthusiasts that are shock-resistant and suitable for climbing.” 2. Following trends without a clear strategy In a constantly changing business environment, it is essential to stay up to date with trends.
However, many new sellers make the mistake of following every trend without considering whether it fits their business goals. Consequences of this mistake: Waste of resources : to realize that it does not yield the expected results.