The impact of your brand

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Google positioning analysis must be carried out taking into account: Organic positioning Paid positioning on Google In both analyses it is important to identify: Competitors Relevant Keywords Site visibility on Google Knowing your current positioning and that of your competitors is very important for you to define what the mix between an SEO strategy and Google Ads will be. Content strategy Does your brand have a lead nurturing content strategy (inbound marketing)? If the answer is YES, what is the customer journey and the touch points with your brand? If the answer is no, consider that of the 100% of leads received, on average, 8% are ready to buy at that moment, so it is practically inconceivable that your digital marketing strategy does not have a content strategy.


Social networks Social media is an germany whatsapp number data important pillar in the digital marketing strategy. It is not about being there for the sake of being there, here you must be very objective and establish a metric that allows you to evaluate the performance of your social media strategy. Here you must evaluate: Presence on social networks Growth in social networks and your competitor on social media Advertising Budget Facebook e Instagram | Prospect Factory Online reputation of your brand and your competitors Finally, the fifth step, but NOT the least important: an analysis of the online reputation with social listening .