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Your digital marketing budget during a recession will get you a better return if you target existing customers. Let your current customers know you appreciate them by staying in touch through thank you emails, empathy messages, exclusive discounts, and so on. After all, they are the ones who make repeat purchases, understand your services, and best of all, recommend you to other customers. Rely on being a consistent brand There’s no doubt that you need to put in more digital marketing efforts during a recession. through, since there’s less “marketing noise,” you may not need as much budget as you used to.


If you maintain consistency and cambodia whatsapp number data coherence in your brand, the public will feel your commitment. To do this, it is essential to develop a monthly marketing strategy plan, which includes publishing interesting articles on your blog, emails, content on social networks, videos and everything that is part of your company's communication portfolio. Don't forget that on social media you need to amplify your content with advertising, otherwise you will invest a lot of effort and reach few people. However, advertising amplification doesn't have to be expensive - just consistent - to help you stay relevant and reach your entire audience.