They stand out from the competition

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The power of personalization In the world of B2B sales, achieving “face-to-face” contact with a prospect or client is very valuable and at some point, that personal interaction is necessary to close a deal, but in the intermediate phases of the sales cycle, the use of social media and especially prospecting on LinkedIn, can be more effective with a direct video or audio message. Messages that use video or audio help personalize 1-on-1 interaction with a potential customer on LinkedIn with the following benefits: They generate trust and sympathy: Personalization allows you to establish a genuine connection with prospects, which can foster trust and rapport.


When prospects feel like they’re being spoken malaysia whatsapp number data to by a human and sharing content that’s of interest to them, they’re more likely to be receptive to your offers. : By providing a personalized experience , you differentiate yourself from competitors who can only rely on generic marketing tactics or plain text messages. Prospecting on LinkedIn using video or audio can create a lasting impression, making prospects more likely to remember you and choose your services. They adapt the message to individual needs and situations: Personalized communication allows you to address each prospect’s specific pain points, goals, and interests.