Why SMS is the Secret to Successful Customer Retention

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Campaign and improve business growth. Here are some steps you can take to get your . Marketing data in tip-top shape.Update your informationoutdated and inaccurate leads are a waste of time . And resources. You might have had good data once upon a time, but it’s probably . Collected virtual dust over the years and is now outdated. If your system is filled . With incomplete data, you’ll have trouble reaching customers. For example, if you’re using email automation, . Your campaign will be less effective because it won’t be able to reach every contact .

On your dataset. A way to improve this is to delete any junk contacts and . Fill in any missing information. You can do this by matching it with live, updated . Databases, and verifying the data via telephone or dns email verification. Identify and merge duplicate . Contactsif you have duplicate contacts, you could end up brazil phone number list targeting the same customer twice—which isn’t . A very professional look for your business. Merging duplicates will smoothen the nurturing process for . Your prospects. If you’re wondering why you shouldn’t delete them, the duplicate contacts might have .

Different information—so merging them gives you more insight into your potential customer. Try to go . Through your lead database once a month and merge duplicates.Remove inactive leadsinactive leads are just . As bad as duplicate leads. People who aren’t opening your messages don’t provide any value . To your organisation – all they do is take up space and skew your metrics. . And if they stop reading your messages, they might forget why you’re sending them in . The first place and mark them as spam.