Here is a video that explains in detail what lead generation means:
How to Generate Leads: 5 Strategies + Examples
Lead Generation: what does it mean, what is it for and how amazon data to do lead generation? We'll find out together
In short, lead generation means collecting contacts that are interested or potentially interested in your products or services. But how do you do it?
Simple, with a contact collection form. The main feature of a squeeze page is the web form : the only goal of the page is to obtain the user's data (in most cases the email, but also the mobile number) by filling out the contact form.
It usually works like this:
in exchange for a
lead magnet , a discount coupon , a free gift, a loyalty card ,the company asks the user for his data such as name, surname, email, mobile number.