Communication between Marketing and Sales

[mahbubamim077]

It is clear that you do not learn to do lead generation in the first campaign, you learn to do it from various attempts and subsequent tests. So once you have defined your drop rates go and make adjustments, keeping these benchmarks as a goal.

For a company that sells particular and difficult to understand products, such as artificial intelligence, the transition from visitor to SQL will have very low conversion rates because self employed data there are few names that can buy a similar product. If the user has interacted a lot with the content on that product, it could generate a very high conversion rate from SQL to WON.
As you can see, it is therefore necessary to create your own reference rates.

Laura: We have seen how the funnel is colored in two different ways because from the transition from contact to contract, marketing and also the sales team must intervene.lead_generation_b2b_funnelMarketing generates leads through content marketing , but then it is the sales team that must convert them into sales and to do this you need to have great coordination between these two company departments (which however have two different ways of thinking).