Beyond the unconstructive interactive gimmicks

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The Short, user guide. / Image: RTS captureWhy it is important to involve readers in the editorial process


By Maxime Loisel, Founder of HyperNews and project manager at Datagif. Article reprinted with the author's permission. The original article was published on Hypernews on October 17, 2020.

It is well known that the gap between journalists amazon database and citizens is growing year by year. Of course, the coronavirus crisis has been accompanied by rather positive signals (peaks in audience and press subscriptions, renewed attention to rituals such as the news) but readers' perception does not seem to have fundamentally changed.

Multiple studies continue to point to the highly critical , yet ambivalent , attitude of citizens toward news media around the world.
Without caricaturing, a large part of the population considers that journalists are an elitist caste disconnected from reality, in the same way as political personnel. These criticisms are far from new.
Although the reality is much more complex , these preconceived ideas reflect a certain distance and a lack of understanding on the part of the general public with regard to journalistic work.

Yes, but... It must be admitted that some media have long been impervious to criticism and direct dialogue with readers.