BusinessProductsResourcesDevelopersPartnersGet startedDownload appPerson sitting in the forest at sunset, glasses, and jeans, smiling as he looks at his phone.CustomersFour ways marketing leaders should use WhatsApp to achieve their business goalsAugust 15, 2023Marketers once considered a captive audience to be the ideal situation. But, in the current landscape, that way of thinking is in the past.
Customers are no longer satisfied acting only as passive viewers netherlands telegram data of companies' messages, but are increasingly seeking personalized experiences, quick responses, and the convenience of interacting with brands on the platforms they know best. Business messaging channels, and WhatsApp in particular, have emerged as the ideal solution, combining the usability of mobile phone messaging protocols with the security and reliability of enterprise-grade communications.
Below, we'll look at some recent findings (including a Meta study exploring marketers' attitudes toward business messaging platforms like WhatsApp) to identify the top four ways marketing leaders should use these platforms to achieve their broader business goals. Person on escalator wearing a blue sweater, jeans, and pink headphones. She carries a black purse and reads a WhatsApp business message on her phone.