So I thought I'd share what I've learned.

[kexej28769@nongnue]

Bad reporting wastes as much time as pointless meetings. Analysts spend hours creating reports that no one will read, or dashboards that are never seen. Bad reporting means people either focus on the wrong goals, or they choose the right goals, but choose the wrong way to measure them. Either way, you'll end up in the same place.



We are going to divide it into:

What is the purpose of a report austria number data a dashboard? (And how are they different?)
What is the data for?
How to create a good dashboard
How to make a good report?
How to create effective graphs
Conclusion: What did we learn?
(We’ll rely on SEO examples — we’re at Moz! — however, for those non-SEO folks, the principles are the same.)

What is the purpose of a report compared to a dashboard?

Help you decide.
The action you take to turn off the report should be:

Deciding
Example questions that the report will answer:

Are our product changes hurting organic search?
What are the biggest elements slowing down our website?
Who is this data for?
This context will inform many of our decisions. We care about our audience, because they all know and care about very different things.

A C-level executive doesn't care about keyword cannibalization, but probably does care about overall marketing performance. An SEO manager, on the other hand, might care about the number of indexed pages and keyword cannibalization, but is less concerned about overall marketing performance.