Socio-demographic characteristics

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name (conditionally), gender, age, social and family status
place of residence, education, hobbies
profession, place of work and income level
Example . Avatar — "Manager". Evgeniy, male, 35 years old. Married, has children. Higher education. Purchasing specialist in a construction company. Salary 45 thousand rubles/month. Enjoys alpine skiing.

Tasks
what problems does it solve
steps to solve the problem
Example . Search for a manufacturer. Select a contractor. Place an order. Receive products, order.

Tools
where and how to get information to solve the problem
what information channels will be key
Example : Takes contractor addresses from the shandong mobile number database company database. Searches for contacts on the Internet. Asks colleagues for advice.

Problems
what problems may arise when solving the problem
lack of competence and experience
Example . Where to find potential contractors. How to choose a manufacturer or supplier for a specific order. How to evaluate the contractor's capabilities to perform work according to project requirements.

Objections (concerns)
what is afraid of (fears)
what can stop you when making a decision
what will be the key
Example : I don't know the contractor. The manufacturer will not complete the order on time and of the proper quality. The final cost of the order may change.

Read also: Promotion in social networks
Why create a Client Avatar
I segment the target audience and clarify the portrait of the potential consumer of content, regardless of the topic and format of the advertising being launched.