“Not everything that counts can be counted, and not everything that can be counted counts.” –commonly attributed to Albert Einstein
In other words, “I appreciate your data analysis, but what I think or hear is more important. It can’t be counted or measured.”
How do you respond? This situation is where you need to get creative.
For example, customer behavior, including customer indonesia whatsapp number data sentiment, brand loyalty, and trends driven by cultural shifts, can be intangible and difficult to quantify. If you only have online behavior data, use other methods to access new data sources such as test programs, surveys, social sentiment analysis, online ethnography, or back-to-the-basics primary customer research.
Maybe nothing will be definitive, but it is the combination and consistency of different methods and sources that point to a consistent conclusion.
Substituting correlation for causation can lead to misguided decision-making when done without awareness. However, there are situations where we only have access to correlation data. In these cases, it’s critical to scrutinize whether the correlation is mere coincidence or if there’s a valid underlying cause.