The Impact of Sustainable Development Requirements on the Fashion Market

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Most markets prefer to buy clothes in physical stores, with over 70% of consumers in the UK, US and Australia choosing brick and mortar retail. Only in high-tech, youth-focused markets such as China and South Korea has the appeal of buying clothes in physical stores diminished, with consumers increasingly favouring omnichannel or online channels.

In terms of subcategories, global consumers also prefer to visit offline stores to buy shoes. Similar to clothing, shoe sales also depend on pre-trying, but the need to try on shoes is actually lower than clothing.

In the regional markets studied, the level of in-store accessory purchases is relatively low, indicating that consumer demand for “try before you buy” is also low.

5. The trend towards sustainable development is emphasized and consumer behavior is changing
For years, the fashion industry hasn’t had the best reputation when it comes to sustainability and the environment. During the 20-year boom of fast fashion, the industry’s production methods indonesia number data were criticized, and its shortcomings are still being criticized today. In particular, piles of unsold goods have become one of the most criticized issues in the industry.

However, the fashion industry is also very good at changing, and has now become one of the industries at the forefront of sustainable design, production and distribution, and has begun to gradually move into the consumer sector. Driven by younger consumers, the environmental impact of fashion products has become a key issue for many fashion brands, so tapping into the demand for sustainability can actually generate additional revenue.