5) You can write a subtitle, although it is not mandatory.

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To find keywords that might fit your topic, you can use a tool like Ubersuggest, for example.

Look for keywords that have a volume of 200 or more, and that align with your message or news.

Subheadlines are located just below the headline and should not be longer than 20 words. The goal of this subheadline is to provide more information about your story, while serving as a “hook” that encourages journalists to continue reading.

Write your subtitle so that it is consistent colombia mobile database with the title, but also offers more information.

6) Create a powerful intro.
This paragraph should be about 50 words or less, and should essentially answer five questions: “who, what, where, when, and why.” These sentences are crucial, as few people read beyond the main paragraph of a press release.


The impact of your press release will largely depend on your creativity in writing this lead in an engaging way. Leave the details for later paragraphs and answer each of these questions as concisely as possible. It is also important to keep this section to the appropriate length, as journalists have very little time to review the content of press releases.