Continually Test and Optimize the Emails:

[robiulhasan]

You must remember that e-commerce strategies are never ‘one size fits all’ and these best practices are not set in stone.

Yes, the best practice is to send your first email in an hour. But maybe your customers are more reactive to emails sent within 40 minutes? And yes, the CTA should be in an urgency-inducing color, but maybe y cell phone number database our customers are more attracted to calm-inducing colors?

Your customers are unique an
Once you begin, continually monitor your performance and analyze your emails’ effectiveness using A/B testing to optimize your emails.




Cart Abandonment Email Best Practices & Samples – Part 2
April 16, 2017 | Barilliance
In Cart Abandonment Email Best Practices & Samples Part 1 we learned it is important to implement a cart abandonment emails campaign to recover as much of the lost sales as possible.

We learned what the best practices for the emails’ execution and individualization are. In part 2, we will learn what the best practices for the emails’ content are.