What is tourism marketing? To give a simple definition: tourism marketing is a segment of marketing that seeks to promote different tourist attractions, tours and activities, destinations or accommodations. Tourism marketing is the reason why the province of Salta is known as “La Linda” and Mendoza as the “wine capital”.
There are different approaches to tourism marketing. brazil mobile database It is important to have a well-planned strategy that is suited to the project and its objectives. Both online and offline marketing can be used. Nowadays, it is key for the business to be listed on platforms such as Booking or Tripadvisor because that is where the customers are. However, that is not enough: other strategies must be implemented and other avenues must be used to reach customers.
CHARACTERISTICS OF TOURISM MARKETING
It is very common to confuse tourism marketing with destination marketing. Destination marketing is a branch or subcategory of tourism marketing: it is specifically about the promotion of a country or region. The examples we gave about Salta and Mendoza would be cases of destination marketing. The objective of this type of marketing is to define and identify the types of target tourists and develop specific products and services to satisfy them. At the same time, it is used to communicate certain tourist characteristics to attract a specific source market. Destination marketing, in its traditional conception, is managed by public bodies in charge of creating markets.