Edward bernays - lucky strike green

[hasibaakterss3309]

In the 1930s a new problem arose that required Bernays’ peculiar assistance. Washington Hill noted that while women were smoking more cigarettes, for some reason they were not buying Lucky Strikes. A 1934 investigation yielded a curious answer to this enigma: the moss green color of the package was “hard to match” with women’s outfits at the time. Changing the color of the package was not an option, as Washington Hill had spent a lot of money on those colors. So instead, Bernays convinced fashion designers to incorporate the color into their new seasonal designs. He held a “Green Gala” at the Waldorf-Astoria hotel for some of society’s most prominent tastemakers and sent 1,500 letters on green letterhead to interior decorators, home furnishings buyers and art groups in the industry. The campaign was an utter success.

Breakfast for champions
We have all heard the saying “breakfast is the most taiwan mobile database important meal of the day”. But not many know that the man behind that piece of common wisdom is, again, Bernays! It all started because in the 1920s The Beech-Nut Packing Company was struggling to sell one of its most important meat products: bacon. Instead of lowering the price, Bernays decided to dig deeper: who tells the public what to eat?

Until then, Americans ate a light breakfast of coffee, juice, and maybe some toast. Bernays got 5,000 doctors to sign a statement agreeing that a large, protein-rich breakfast (for example, bacon and eggs) was healthier than a light one. The petition was published in the newspapers and had a huge impact on American society: from then on, a breakfast that did not include bacon and eggs was considered “poor”. Bacon sales skyrocketed and Bernays fulfilled his mission: he engineered a need that did not previously exist. And, as a by-product, he created the famous American breakfast.