And you can lead the user to such

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Customers are looking for your product or service and need specific information that solves their problems. If you provide it, the customer is yours; if not, no individual design, unique text or complex functional features will keep him or make him buy. You are doomed if you do not take into account the consumer's opinion and the interests of the person for whom everything was started when creating a website.

Every element of the site is useless and unnecessary if it does not work on conversion. Good design is useless if it does not lead the user to a certain logical point in the interface. a point only if you know him well. Therefore, remember, before starting development, you need to study the market, product, target audience, compe ukraine mobile database titors' offers and differentiate yourself from them, offering a solution to the problem of potential clients. It is necessary to build a site around the specific problems of a certain user, and not according to the creative vision of the performer.

If you know all this, then you most likely also know that the cost of websites thought out from a marketing point of view on an individual project is calculated in hundreds of thousands of rubles, and such resources are made for more than one month. But I promised not to offer expensive solutions. Therefore, further I will tell you how we make a website thought out to the smallest detail with a conversion of up to 23% in 1 month at a cost of 60,000 rubles.

How is marketing research done and what does it include?
A website can only be effective if it is integrated into a business's marketing strategy. Therefore, the direct creation of a web resource should be preceded by 3 stages:

Studying the product from a marketing point of view and researching the target audience , segmenting it, identifying the needs and pain points of your customers. The key to success in any kind of advertising is its personalization, if you know your consumer well, then making an offer that he cannot refuse is no longer so difficult.
Competitor analysis. To be the best, you need to study the strengths and weaknesses of your opponents and do better than them. You need to know as much as possible about your competitors: the overall quality of their sites, information structure, sales offers, functional features, promotion channels and traffic sources. Without understanding all this, you will at best reinvent the wheel, and at worst, something that will not go anywhere and will not be interesting to anyone in principle.
Positioning and USP. It is necessary to formulate your main competitive advantages by answering the questions:
What problems do you help your clients solve?
Why should a client turn to you to solve these problems?
Will he be ready to come back to you again?
This part is usually the most voluminous when working on creating an effective website. But it absolutely cannot be neglected. Forming a high-quality website structure, developing all pages for the end customer, creating sales texts and building an effective promotion strategy is impossible without conducting the described stages of marketing research.