What is content marketing and what does it mean for your company?

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Should you set up an internal team to produce materials or opt for outsourcing content marketing ? This question is certainly not a new topic, but it is an approach that must be constantly re-evaluated.

You can see all kinds of opinions on the Internet, but how do you determine whether or not that investment will bring a good return for your specific company? We receive various questions and we openly discuss the topic in our discussions, but can you say whether outsourcing content marketing is a good option?

With that in mind, I decided to explain the big question and the difficulty in setting up your strategy: how to produce high-quality content in a scalable and strategic way. Are we going to solve the issue once and for all?


If you're reading this, I can imagine that you're already familiar with content marketing chinese singapore phone number list and that you know that this strategy is a suitable option for you. But I decided to bring up the concept that we like to use here at Rock to explain it to you clearly — and not leave you with any doubts about the subject — before we go even deeper into how to generate quality content:

"Content Marketing is a strategy that helps you get closer to your target audience and grow your network of contacts, clients and potential clients by creating relevant and valuable content that, in turn, attracts, engages and generates value for people so that they create a positive perception of a brand and generate more business."

As you can see, Content Marketing goes far beyond the creation of content for the Internet . There is a need for the brand to create value and recognition for the strategy to work, otherwise, I assure you that your time and money will be used in a very incorrect way.