Example of conducting a SWOT analysis

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Pros and cons of analysis
The method is convenient, simple and quite universal. However, this does not mean that it is not without shortcomings. One of the serious omissions is rapid obsolescence and the possibility of technical errors.

Pros Cons
Simplicity, accessibility Subjectivity of results
Comprehensive review Lack of clear priority
Basis for strategic planning Limited information
Possibility to identify non-obvious factors Lack of specific recommendations
Versatility and flexibility Not relevant in dynamics
Structured data Probability of technical errors
Pros and cons of analysis
Rules for conducting SWOT analysis
Without rules, no method can claim any accuracy. They must be chinese overseas america data known and strictly observed. No matter which type of SWOT you choose, you will still have to adhere to the following rules.

Main rules:

Use of data. It is necessary to use only reliable and verified data. It is unacceptable to overstate the expectations and potential of the analyzed object. It is necessary to take into account the factors influencing the object and evaluate them objectively. Use teamwork to achieve objectivity and completeness of information.
Highlighting the sides. Strengths are advantages that distinguish the object from competitors. Weaknesses are shortcomings that prevent the achievement of goals.
Identifying threats and opportunities. Threats are risks that can harm an object. Opportunities are chances that are used to improve the position of an object.
Filling in the table. Distribute the factors into the four categories listed earlier. Write a brief description for each. You should also briefly justify it.
Industry and market context analysis. Compare your strengths and weaknesses with your industry competitors. This will help you better understand your competitiveness. Define development strategies. Eliminate weaknesses to avoid threats.
Recommendations and conclusions. Using strategies, draw conclusions about the current state. Consider prospects. Give recommendations on actions necessary to achieve the goal.
At this point the analysis is considered complete. Unfortunately, the conclusions are not always effective. This partly depends on the quality of the analysis. Another reason is the outdated nature of the information.

Let's analyze the fictional gamedev organization Skydev. The studio is engaged in the creation of mobile games and publishing activities. It has been operating on the market for several years. It has its own studio with the necessary equipment.

The portfolio includes several successful projects. However, the company is not growing any further. Therefore, the studio plans to expand its range of games and attract new users. Now let's go over the main parameters.