According to AdStage, 68% of B2B marketers use in-person events for lead generation. They value the unique opportunities conferences and trade shows provide to network, build brand awareness, and meet potential customers in the flesh.
In this article, you will find information about lead generation methodology for conferences and exhibitions, including:
Specifics of lead generation at events
Reasons why many participants fail to achieve united kingdom phone number list the desired result
A step-by-step guide to preparing for events.
Valuable advice from experts
Event lead generation
Like any other business process, mastering conference calling is impossible without understanding current industry trends. Are events in 2019-2020 effective for lead generation? Yes, they are. If you need convincing, read on. Skip to the next section if you already use events to network and find new clients.
American Express Meetings & Events Senior Vice President and General Manager Issa Jouaneh predicted a boom in the events industry in 2019 after a huge slowdown in 2015.
Over the past four years, the number of conferences and exhibitions, their duration and number of participants, as well as overall expenditure, have steadily increased.
For example, 68% of marketers use events for lead generation. And some of them were even able to demonstrate a 26% increase in profitability.
This raises two questions: what did they do right to achieve their goals, and what did they do wrong?
Let's first learn from those who did not succeed.
Can you figure out which of these people fits your ideal buyer profile?