This is a compelling call to action right there. All you have to do is enter your email address and click the button to get a card that promises better website performance.
The website helps business owners find the best marketing automation solution to suit their needs, and all they have to do is fill out a multi-step form that will help them answer key questions.
At the last stage, the form asks them for an united kingdom phone number list email address, where they will receive a personalized list of recommendations for the desired solution. After filling out 90% of the form, there is virtually no resistance to handing over the email address at this point.
Result: Significant increase in mailing list.
#3:
This email lead generation strategy is something of a classic, but not many brands pull it off. Today, internet users are so used to being promised free stuff that it's become meaningless - not to mention that most "freebies" are worthless to begin with.
Proposify understands this, which is why it offers free proposal templates to its target audience, even though its money comes from companies that pay for proposal solutions.
These free offers are a lead generation strategy designed to turn free users into paying customers. And the reason it works so well is because the free templates are truly free and useful.
There is real value in this freebie.
At the same time, any business that uses Proposify's free proposals will find that editing, moving, and managing proposals manually takes a little more time than they'd like.