Here you can see the advantages and disadvantages of search engine advertising at a glance:

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Although search engine advertising is less accepted than unpaid content, it always has an increasing effect on the number of clicks on a website. This is due to the increased visibility and the optimal position on the results page. Users are inclined to click on the organic results below, even if they do not click on the ad.

That's why it's important that you optimize all of your viber database content for search engines (SEO) . Content that can be correctly classified by search engines and thus lands at the top of the results page. Only then can you fully utilize the advantages of SEA.


Why Paid Media? Why SEA?

Search engine advertising is successful when searchers already know exactly what they want - such as buying a product online - and you have made your ad helpful to the searcher. You can use these ads to answer questions that your target customers have searched for on Google and solve problems.

It also helps with brand-related advertising. With SEA, you book a place on the first (or one of the first) results page(s) and stand out from your competitors.

Conclusion
Although paid advertising may not be the first thing that comes to mind when you think about the inbound methodology and pull measures, you should consider that paid media can be particularly useful in online marketing. Search engine advertising (SEA) in particular offers many advantages that you can use in combination with optimal search engine optimization (SEO).