Only when goals have been set can we work effectively.

[Shishirgano9]

Campaigns are the dramaturgy of lead nurturing
A campaign is a concept whose actions are used to create a mood for or against a particular issue. In your case, these are intended, stimulating impulses for your product or your company in general.

All subsequent campaign steps, which range from information line database to the final qualification of leads, are subordinate to this primary goal of lead nurturing . If you have already gained some experience in lead nurturing, you will know that cross-selling and up-selling can also be among your goals here.

But whatever your goal,
a lead nurturing campaign is essential for the conceptual creation of efficient emails, as it provides a guide for the entire lead nurturing process.

These 5 steps lead to the goal:

Lead Nurturing Campaign - Step 1:
Set Clear Goals
As already described and mentioned in several other articles:
setting goals is the key to success.


These can be:

the enrichment of customer profiles or
the targeted advertising of a product,
the desired interaction with leads,
until their qualification or
the conversion of identified, marketing-qualified leads into customers.
In addition, it plays a role in the approach whether the leads are currently at the top, middle or bottom of the funnel - in other words, specifically in which phase of their lifecycle a lead is as a designated customer.