How SMS Improves Customer Retention in the Health Industry

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Human errors: missing words, typos, wrong dates, broken links, or outdated info Display errors: differences in message appearance across email clients Luckily, both of these types of mistakes can be avoided. How to avoid human errors in email messages Let’s say you send an email promoting your new product. The open rate is amazing: More than 60% of your opened the email! More than 30% of people who opened the link clicked through to see your product! You start celebrating . . . until the replies from your start rolling in.

“The link doesn’t work.” “Bad link.” “You included the wrong link.” “I austria whatsapp data can’t find the landing page!” “I wanted to buy it, but when I clicked, it showed an error message.” You forgot to update your email with the new product link. You quickly send out another email with the correct link. But by now, you’ve probably lost a large portion of who clicked through on your first email. Once the link didn’t work, they moved on, taking their potential sale with them. We wish this was a fake scenario, but we see it happen all the time.

Some weeks, we get so many emails with broken links we wonder if maybe it isn’t some kind of misguided tactic people try just to get more clicks from their emails (there are better ways to get more clicks). Here is an example of a broken link apology email: An example of an apology email. You won't have to send these any more if you test your emails before sending. Fortunately, there is a proven way to avoid sending apology emails. It’s called a “pre-flight checklist.” How to use an email pre-flight checklist We have a pre-flight checklist at AWeber and we use it for every email we send.