Ensure Privacy and Compliance in Email Campaigns

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“Only 12 hours to sign up for [event]!” 3 – Create urgency in your subject line with FOMO Fear of missing out — or FOMO — is a powerful psychological driver of email opens and engagement. Email subject lines that create a sense of urgency, scarcity, and exclusivity can boast a 22% higher open rate. This can be done by giving your a deadline to accomplish an action. Here are some other effective FOMO email subject line examples: FOMO email subject line examples 4 – Avoid spam triggers in your subject line Email spam filters are triggered by specific words, phrases, and symbols in your subject line and email content.