Example of a mailing campaign as an elongated flyer

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Most email marketing emails sent today present the bulk of their information in a sort of elongated flyer . These usually contain images and CTA (call-to-action) buttons that enable you to perform specific actions . Some of these actions may include making a purchase at a discount, going to a company's website, downloading a file, and so on.

But let's take it step by step.

Example of a mailing campaign as an elongated flyer – Source:A Beautiful Mess
From the very beginning, email marketing czech republic mobile database campaigns have made their productivity abundantly clear . Take the case of Digital Equipment Corp. marketing manager Gary Thuerk . In the late 1970s , his practices gave rise to the term spam, but they also generated millions of dollars in sales for his company. $13 million , to be precise, from just 400 emails .

In the 1990s , with the widespread use of the Internet, email campaigns began to take their place in any good marketing campaign. As a result, the first regulations on digital messaging began to be developed.

A decade later, receiving advertising via email was anything but a novelty. As a result, the need to apply personalization strategies in email marketing became evident. On a technical level, between 2004 and 2005, the first email authentication methods aimed at avoiding spam appeared: DKIM and SPF . In addition, with the introduction of smartphones, it was necessary to develop emails with responsive designs that transmitted their messages regardless of the screen size. And the rest is history.

What is unique about email marketing campaigns is that you don't write an email for each person . After all, this would involve a huge expenditure of time and resources . Instead, you share a single message with a list of subscribers.