The interaction of departments at the level

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HubSpot , a company providing marketing and sales tools, has implemented its own "smarketing" (sales + marketing) concept, which involves tight integration of the two departments. Weekly joint meetings, the use of a common CRM, and common KPIs have allowed the company to increase lead conversion by 20% and reduce the sales cycle by 30%.

Owner of one of the most valuable brands, Coca-Cola jordan mobile database has integrated marketing and sales in its strategy to better understand local markets and respond to changes faster. of campaign planning and implementation has helped to increase market share in many markets.

Microsoft invested in technology that connects marketing and sales data. Using analytics and machine learning, the company was able to more accurately identify prospects and improve deal outcomes. This led to a 15% increase in B2B revenue .

At Amazon, sales and marketing are tightly connected through a single data analytics platform. Both teams work together to understand user behavior, improve targeting, and tailor campaigns. This has allowed the company to maintain its leading position in online retail and increase customer conversions.