Yandex Metrica has collected data

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The first stage of developing personas is collecting data: studying web analytics (for example, Yandex Metrica); interviews and customer surveys; analysis of reviews and comments; studying information from CRM systems.

Yandex Metrica is an indispensable tool for analyzing user behavior. Metrica provides data on demographics, interests, traffic sources, user routes on the site, conversion. This information can be used to create accurate and realistic personas.

It is worth noting that using Yandex Metrica to finland mobile database analyze the target audience is possible only in cases where the company's website has been operating for a long time, and on user behavior and actions. The site's traffic to obtain valuable information for analysis should be at least fifty people per day. For full access to all Yandex Metrica tools, make sure that the counter is correctly installed on the site and collects data, key goals are configured in Metrica (for example, sending an application or placing an order on the site), check if Webvisor is connected.

In Yandex Metrica we can get the following information about our audience: demographics (age, gender, geography), interests (topics of interest to the audience), user behavior (viewing depth, time on site, exit points), traffic sources from which users come to the site, search queries that users type, devices that visitors use.