SEO (Search Engine Optimization) consists of a series of actions aimed at making your website rank better in search engines and therefore receive more visits.
While a PPC campaign seeks to pay search engines directly to appear on the first page, here the goal is to optimize your site in such a way that it appears organically, without the need for ads.
How SEO positioning works
Doing SEO involves thoroughly understanding how search engines like Google or Bing work. It involves knowing how their search algorithms work, and making changes to a website so that it is favored by them.
SEO usually consists of performing optimization tasks on and off your website to make it more pleasing to search engines and thus rank better. These tasks are known as On-page SEO (inside) and Off-page SEO (outside your website).
On-page SEO involves creating relevant content on your website and making it easy for search engines to find it. Keep in mind that a very important factor for search engines is the text on a web page. The content of your website determines its topic and quality level.
In addition to writing content, other tasks are often performed to make the job of search engines easier-- reorganizing the structure of pages, intelligently linking internal pages, and much more.
Off-page SEO is about giving authority to your website from outside. Another big factor that search engines use to determine the authority of a website is links. That is, a page that has many inbound links is considered to have greater authority.
During an SEO campaign, an agency will look for ways to create inbound links to your site to boost its authority. This will help it rise in the rankings and generate more visibility for your business.
What to expect from an SEO service
Unlike PPC campaigns, SEO is a much slower and long-term process. It thai phone number literally consists of generating authority organically for your page, so that after a while it starts to receive visibility without the need for ads.
When you hire an SEO agency, they will usually first do an analysis of the current status of your website. They will look at the level of authority you have right now, and the sector you are in.
Some sectors are more competitive and therefore more difficult to position, while others are simple and economical.
After learning about your project, an SEO agency will carry out the actions already mentioned with the aim of positioning your page. Here are some examples of this type of action:
Finding keywords that are easy to rank for (Keyword Research)
Creating content optimized for search engines
Optimize existing content
Linking pages on your site for better navigation (internal linking)
Creating web maps (sitemaps) for indexing
Optimize the entire structure of the site
Interleaving pages
Carry out link building strategies
Your SEO agency will try to do the most direct tasks to improve your page's positioning. However, you have to keep in mind that this is a long-term process and it may take months for your page to start ranking.