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The verb is important because it signals that the experience is ready for an ad click — without having to suffer through more copy on a generic landing page.
When choosing verbs, avoid those that are final conversion events. If the audience is still getting to know you, they’re not ready to “buy now.” Focus on getting them to the next step in the funnel, such as “view” or “sign up.”
Design advertising creativity
Most ad units, including those on Facebook and austria mobile database Twitter, provide space for copy and creative.
To optimize creative for conversions, I recommend three rules:
Describe the product’s practical applications—don’t beat around the bush; literally show the product’s value.
Describe what the product is – Add text to optimize your ad content.
Be purposeful – avoid stock images and other generic visuals.
In short, don't mince words.
1. Describe the actual application of the product literally
The first step in designing an ad is to ask, how can I most directly describe the value of my product?