Traditional thinking places the burden of acquiring customers on marketing and sales people. A free strategy requires a different way of thinking, and that thinking usually has to come from the founder or CEO. In a free strategy, the company will shift the cost of acquiring customers to the product development group.
If done well, the cost of a few engineers developing australia mobile database a free product can be many times less than what would be spent on traditional marketing mechanisms e. trade shows, advertising, etc..
A great example of a free service is HubSpot’s WebSiteGrader . If you haven’t tried it yet, I recommend you give it a try now. It only takes a few minutes. WebSite Grader has several interesting properties worth investigating:
This is free
Clients get some very valuable results with very little work
It provides the results in the form of a score out of 100. Humans are very competitive, and when they don't get a good score, they want to know how to improve their score. This leads them to wanting to learn more about HubSpot, which can help them improve their score.
It allows them to compare themselves to their competitors. All businesses care about how they are doing relative to their competitors. If they are doing worse, this is a powerful motivator for them to change.
Think carefully about your audience and whether there’s an opportunity to build a similar free web service that would engage them and provide great value.