~⅓*
of younger consumers today want to shop for their next car in-person at the dealership
48% **
of today’s consumers would like to handle price negotiations online, and another 42% say they want to handle financing online as well
(*Source: AutoDealer Today, The Current Setting for Automotive Digital Retail in 2021)
(**Source: Cars.com, Ride-Sharing Drops, Online Car Shopping Increases in Coronavirus’ Wake)
What Dealers Are Saying:
76%
of dealers agree that their staff’s personal touch, in combination with digital tools, will enhance relationship building
69%
of car dealers say tech and digitization will be more important after COVID-19
42%
of dealers say digitization will improve their financing transparency
(Source: Forbes, Dealers Are/Digitalization Is the Future of Car Buying)
How Auto Brands and Dealerships Can Harness Digital — and the Future
Digital is the future, and that’s also true for saudi arabia business email list your advertising strategy. With so much car-buying activity taking place online (like research, ’s of utmost importance for sellers to have a positive online presence and continue to build brand awareness.
But a basic advertising strategy won’t cut it. You need to make an impact with every ad dollar and every impression by making sure your ads are reaching engaged audience members in a trustworthy environment.
Taboola helps brands do just that. It uses the world’s largest dataset of readership data from top editorial sites around the world — informing your campaign strategy with the help of 1 trillion recommendations, 516 million daily active users, and 22 billion monthly pageviews.
With Taboola High Impact, brands are front-and-center with high-impact ad placements within premium content.
How Can Taboola Help?
Data and Targeting
Taboola’s wealth of data means more information at your fingertips to inform and optimize every campaign.
Brands can use Taboola’s comprehensive data and targeting capabilities to reach the right consumers at the right time.
For example, you can target potential customers using readership trends through contextual campaigns, as well as targeting based on demographic and vehicle make and model.
Taboola Segments let you leverage Taboola’s data marketplace of proprietary 1st party and 3rd party auto segments to drive key KPIs and overall brand awareness.
These segments include groups like SUV, minivan, vehicle type, and luxury and non-luxury.