The good news — mostly the good news — is that everyone has a chance to excel. Everyone has a chance to learn, improve, and build their skills. Everyone has a chance to become a brand worth watching.
They've come a long way in a short time: Just four years ago, on April 2, 1993 to be exact, Philip Morris cut the price of Marlboro cigarettes by 40 cents a pack. That was on a Friday. On Monday, the packaged goods company's stock market value dropped by $25 billion. Everyone agreed: The brand was doomed.
Today, branding is everything, and products and services of all kinds—from accounting firms to sneaker makers to restaurants—are seeking ways to transcend the narrow boundaries of their category and become a brand surrounded by Tommy Hilfiger-like buzz.
Who else understands? Every website sponsor. In fact, the spain mobile database web makes the case for branding more directly than any packaged good or consumer product. The Web said it this way: Anyone can have a website. And today, because anyone can…anyone can! So how do you know which sites are worth visiting, which sites are worth bookmarking, and which sites are worth visiting again and again? The answer: brand. The sites you return to are the sites you trust. On those sites, the brand name tells you it's worth your time again and again. The brand is the promise of value you'll receive.