With this, we can acknowledge all france phone number list touchpoints along the way while delivering a consistent message to improve engagement with the brand and get a better understanding of the journey consumers take to lead to conversion.
Apteco takes what could be a challenging way to use multi-channel marketing and, instead, gives us a fully integrated platform which allows for an omnichannel approach to be implemented quickly and easily.
With the help of Apteco’s marketing software, we can not only create an omnichannel marketing strategy but also use the analytical features available in the software to generate reliable insight which allows us to make more informed decisions on the optimal journey for each consumer.
The ability to link interactions back into PeopleStage from online channels means that journeys can be tailored to suit the consumer based on their previous behaviour, as well as analysing those interactions deeper, both on PeopleStage itself and through FastStats, to determine the level of impact each touchpoint has had on response.