Of course, there is more than one way to achieve any entrepreneur's main goals.
For example, you can take an easy route and use PPC as a quick win strategy, but this should only be the first step.
How to do PPC in SMEs
The success of what you invest is very different from the success you achieve in terms of stability and if you don’t want to throw away a lot of traffic as soon as you cut your PPC investment, you will need to shift gears and explore a strategy that will help your brand earn customer loyalty in the long run.
Let's say you run a natural products and delicatessen oil store (oleoteca) and you want to get it off the ground.
In this case, let's see what SEMrush offers to help you reach your potential and loyal customers and beat as many competitors as possible along the way.
Discover the reference sources
Every brand wants mentions, but it's also important to russian virtual mobile number be mentioned by influential people.
One strategy is to check out blogs and media outlets that have already talked about your competitors and are trying to get their attention.
Finding them can be a lot of research, but SEMrush can make it easier for you.
It starts with choosing the right opponent.
Of course, you probably already monitor some of them by name, but the SEMrush Domain Analytics report can help you uncover those competitors that might have slipped under your radar.
Tools to use: Domain Analytics Reports & Brand Monitoring Tool
Access the SEMrush Competitors Domain Analysis Report and enter your domain name into the search window to see your position in organic search, advertising, or PLA. Your top-performing competitors occupy the top right corner of the displayed graph. These are the domains to consider.
Competitor positioning map
Now you need to identify who is talking about these “local business sharks” and check what they are saying.
Set up a Brand Monitoring campaign for each rival you found using Domain Analysis.
Go to the 'Web' sub-tab of the 'Mentions' tab and find out who referred to them in the last 90 days.
The blogs and media outlets you just found are your target audience, if your ideal client exists, he or she must be reading one of the ones you found.